Testing Google’s Keyword Instance Selection
shooterThe above link is to a test page I published using Yougler to see which instance of my test keyword Google chooses to list in the search results. This test ties back to a previous post where I discussed the importance of knowing which keyword instance Google chooses for its search result blurbs so you can then carefully phrase the contextually included words around it.
Some definitions may be in order. If you build a web page around a keyword it is necessary to use the keyword several times to indicate its importance to the search engines. I am using Google as the test search engine since it is by far the largest search engine. If you know a thing or two about employing keywords properly, you will also place the keyword in links, meta-tags, headings, and other places on your web page. Since Google will have all those keywords to choose from when it lists a “blurb” about your site in its search results, it would be really nice to know which instance of your keyword Google chooses. Why? Because you want the “blurb” that Google chooses with your keyword embedded in it to accurately describe your page and get you a click through.
As you know searching for things with keywords can be frustrating for Internet users. Figuring out what keywords to type in may take many attempts. To save time many users only glance through the search results, what I call Google’s “blurbs”, without clicking through UNLESS the blurb makes sense to them. How does it make sense? All the search results will have the keyword in it, that’s a given. What makes them different is the other contextual words around the keyword. So as a web designer you should want to optimize these contextual words that surround the keyword. The hard part is keeping your content readable which means you can’t keep repeating the same sentences around your keyword each time you use them. It might be easier if you knew which keyword instance Google is more likely to choose from your web page, then you can concentrate on that instance to create a blurb that gets you a click through.
So the test is on. I picked a made-up word, gorbunke, that has 86 entries in Google. The keyword is probably a name. I included the keyword in the title, meta-keywords, meta-description, and four times in the body text. In the body text, one of those times is in header tags and another one is a link to this post using the keyword as the link text. So I will wait and see what happens.
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We are more than just alive, we are the Universe aware of itself… so PAY ATTENTION! –note to myself
Author’s Yougler Profile is at shooter.
